India's second largest two-wheeler manufacturer Tata Motors launched Jaguar and Land Rover in Indian auto market. Jaguar and Land Rover's award-winning vehicles are well known for its high performance and sporty, stylish looks around the world. Jaguar is the world's leading manufacturer of beautiful fast cars and luxurious features. Land Rover is the manufacturer of the world's most versatile all-terrain high performance vehicles, combining refined luxurious features with a true breadth of capability.

The Land Rover brand was first developed as a marque, then it becomes a separate auto manufacturer and manufactured a range of four-wheel drive capable models under a succession of owners that includes British Leyland, British Aerospace and BMW. In year 2000, the Land Rover was sold by BMW to the Ford Motor Company, and it becomes a part of their Premier Automotive Group. Last year in June, Ford Motor sold its Jaguar and Land Rover operations to the leading Indian auto manufacturer Tata Motors.

Tata Motors launched two premium luxury models of Jaguar that are Jaguar XF, Jaguar XFR, Jaguar XK and Jaguar XKR and three models of Land Rover that are Discover 3, Range Rover and Range Rover Sport. Tata Motors aimed to establish a new benchmark experience in luxury car market in India, with plans to develop the dealer network throughout 2009 and 2010.

Commenting on the launch, Jaguar and Land Rover chief executive David Smith said that it is extremely happy to launch the brands in Indian auto market by in this year itself. He added that with the launch of new cars in Indian market, JLR will be able to offer premium models to a whole new group of customers.

Tata Motors will import these models as CBU (Completely Built Unit) and sell them through its sales and dealership network. Tata Motors became the new owner of Jaguar and Land Rover in Indian market, after taking over from US-based Ford Motor in 2008.