Posted Sat, 10/03/2009 - 13:42 by Anonymous
India's largest auto manufacturer and third largest passenger car manufacturer Tata Motors decided to launch its new sedan model Tata Manza in Indian market in premium B segment.
According to the company official Tata Manza will be the newer version of its most successful sedan model Tata Indigo and it will share its platform with company's popular model Tata Indica Vista. The senior company official refused to disclose the exact prices of Tata Manza but it indicates that company plans to launch this new model to compete with other cars of this segment like Maruti Swift Dzire, Ford Ikon and Mahindra Logan so it is expected that Tata Manza price will fall in the range of Rs 5.5 lacs to 7 lacs.
The
premium B segment sedan market is currently dominated by the Maruti Swift Dzire, Ford Ikon, Mahindra Logan and Chevrolet Aveo so the Tata Manza price is set to give hard competition to these models.
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According to the company senior official Tata Manza price will be lower than Fiat Linea as both auto manufacturers, Indian auto maker Tata Motors and Italian auto major Fiat marketing in India as a joint venture of 50:50 and they do not intend to capture each others space in Indian auto market.
Tata Motors already got the huge success in commerecial vehicle segment, mid sedan segment with Tata Indigo and in A hatchback segment with Tata Indica. And now with the launch of Tata Manza company shows its interest to make its position stronger also in premium B sedan segment. Packing with the lots of advanced features, with exciting interiors and exterior and the competitive Tata Manza price for this segment expected to to give it immense start.
Tata Motors has also launched a teaser website, indulgeinmanza for Tata Manza that offers teaser picture and cool games. For more details about this website you may visit www.induldgeinmanza.com

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