Ford Figo launched in India

Ford India officially launched the Ford Figo today announcing pricing for the much anticipated new compack car. "Our dealers are excited, customers are waiting and the new Figo is now ready to hit the streets," said Joe Hinrichs, president of Ford Asia, Pacific and Africa. "From the start we wanted to offer all the features of a B-Segment car at a Sub-B price. We've accomplished that with Ford Figo."

Four different Ford Figo models – LXI, EXI, ZXI and Titanium – will be available with different trim levels and designed to suit a variety of consumer tastes. All models also will be available with a Duratorq diesel engine option.

Aggressively priced, the new entry-level Ford Figo Duratec LXI, equipped with a 1.2-litre petrol engine, will be priced at Rs. 3,49,900. The entry-level model also can be equipped with a 1.4-litre Duratorq diesel engine that will be priced at Rs. 4,47,900.

Pricing for the EXI model will start at Rs. 3,81,900 for petrol and Rs. 4,72,900 for diesel variants. The ZXI models are priced at Rs. 3,99,900 for petrol and 4,96,900 for diesel and the top-of-the-line Titanium at Rs. 4,42,900 for petrol and Rs. 5, 29,900* for diesel model. The standard engine for all models is the 1.2-litre Duratec petrol engine. Duratorq 1.4-litre deisel engines are available on all models. "We have kept our promise and priced all four Ford Figo models very competitively to emphasise Ford's commitment to this huge segment of the growing Indian automobile market," said Michael Boneham, president and managing director of Ford India

. "We are committed to setting new benchmarks with Figo in this segment. Ford Figo offers more features, interior space, technology and durability than other vehicles at this price in the segment."

Beginning with an excellent foundation that includes a proven structure and chassis, both interior and exterior styling follows the global kinetic design elements that help harmonise the car with other models in the global Ford lineup. On the exterior, the tri-plane front end, distinct fenders and a "comet tail" side treatment that starts at the front fenders and carries through the doors into the quarter panels combine to give the car a sporty and aggressive appearance and develop its unique personality. The car's large headlamps have a dynamic shape that helps define the element of speed and agility for the Ford Figo.

On ZXI and Titanium models, consumers also will be able to choose a coral red coloured instrument panel option. The bold colour themes are inspired by India's colourful traditions and taste. Both the ZXI and Titanium models are extensively equipped and include specific door panel inserts and a standard driver-side airbag. Other features included on the ZXI and Titanium models include dual-cluster instrument gauges for speedometer and tachometer, vanity mirror for the front seat passenger, power-activated rear view mirrors for both passenger and driver and a full length console. The interior of both models also includes extensive use of bright or polished aluminum trim on the door handles, console and around the gauges. Generous front seat travel, at 210 millimeters, comfortably accommodates nearly every driver.