Is Nissan Micra competition ready?

The recently launched hatchbacks in the country like Ford Figo, Chevrolet Beat, Volkswagen Polo and Fiat Punto are gradually carving a niche in the market. Most of the new hatchbacks have been well accepted in the market and the wait is on for the much anticipated and widely talked about Nissan Micra. This is Nissan Motor Company's first made-in-India car expected to come with a price tag of Rs 4-5 lakh. The fourth generation Nissan Micra has been designed in line with the discerning needs of the Indian customers and we believe that it is the right product at the right time.

 Nissan Micra would come with a 1.2-litre three-cylinder petrol engine that produces 80 horsepower and 108Nm of torque. The Nissan Micra would also include a Continuously Variable Transmission (CVT).Nissan Micra is likely to come in ten colours in order to offer a wide range to customers.

The company calls the Nissan Micra its "all-new Global Compact Car". The car has two names – Nissan Micra in India and UK and Nissan March in Thailand and Japan. Nissan Micra is developed on Nissan’s V-platform and was designed and tested in Japan and fine-tuned to meet the differing tastes and needs of customers in 150 countries worldwide. Nissan Motors is aiming to sell 80,000 units of the Nissan Micra in the financial year ending March 2011. Nissan would take its dealership network to 82 in the next three years from eight at present.

Nissan Micra has been conceptualised keeping in mind emerging markets across the globe. The Nissan Micra would be manufactured in Thailand, India, Brazil and probably Mexico and will also be made available in more than 150 countries. Nissan Micra is not going to be the only car being launched from the Nissan stable that has invested around Rs 2,880 crier at its maiden facility. The company will launch nine models in the next two years, including the sedan version of its latest compact car Nissan Micra, a mini-MPV in 2012.