Maruti Ritz Genus

The country’s largest car maker Maruti Suzuki unveiled a special limited edition ‘Maruti Ritz Genus’ today, to commemorate the first anniversary of Ritz model. The Ritz Genus has retained the best attributes of Brand Ritz with several exciting features, including a brand new signature colour `Emerald Blue’. The colour is accentuated through matching door handles and body colour rear view mirrors. Smart body graphics run all along the length to make the car distinctly appealing. Body side mouldings add character to the Genus’s profile. The rear is enhanced with a back door garnish and graceful “Genus” decal. The car has been shelved at Ritz Vxi – Rs. 4,52,349 and Ritz Genus Vdi – Rs. 5,31,410.

The interiors are plush with a dual tone dashboard with blue-gray shades. For entertainment, the ‘Maruti Ritz Genus’ is equipped with Radio and CD with speakers and tilt-adjustable steering. Other customer-friendly features include keyless entry, rear wiper-cum-washer, and a rear parcel tray. The all news Ritz Genus will be available as an option on the Ritz VXi (Petrol) and Ritz VDi (Diesel) models.

Maruti Suzuki India has brought in `Limited Editions’ for its bestsellers like Swift, Estilo and Alto to bring vibrancy and excitement around its offerings in the recent past. Maruti Ritz, became a houselhold name after being launched in May 2009 with the best ever first-year performance in the domestic automobile Premium A-2 segment by registering sales of a whopping 68,130 units in its first year of sales. Cumulatively, Ritz has sold over 86,400 vehicles till date.The car endeared itself to its customers for its superb fuel efficiency of 17.7 kmpl in petrol and of 21.1 kmpl in diesel, bold styling and excellent road handling.

Maruti Ritz is available in two power train options: 1.2-litre, four-cylinder K Series petrol engine with maximum power of 85 PS and the highly successful 1.3-litre, DDiS diesel unit that delivers a maximum power of 75 PS. The Ritz comes with Drive-by-wire technology in both petrol and diesel variants. This along with the 32-bit Engine Management System provides faster signal processing and quick response.

Maruti Ritz, developed on the successful Swift platform and positioned at the premium-end of the compact car market, has been specifically designed for India. Maruti Suzuki engineers worked with the Suzuki design team in Japan to co-design the car and carry out India-specific changes such as superior transmission, improved suspension and better ground clearance.

With an amazingly successful track record of all its previously launched limited edition cars, the company is surely expecting the Ritz Genus to perform well and make a mark for itself in the genre.

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