Maruti Suzuki to build 200,000 cars a year

Maruti Suzuki plans to take its capacity to 200,000 cars per annum. The carmaker is the current market leader and its car like Maruti Swift, Maruti Zen Estilo, Maruti Wagon R, Maruti Alto K10 and K12, Maruti SX4, Maruti Eeco, Maruti Versa, Maruti 800, Maruti Grand Vitara, Maruti Dzire, Maruti Omni, Maruti A-Star and Maruti Ritz are doing very well in the market. Currently, the company hold almost 50 per cent of the total Indian car market.

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The sudden influx in demand has compelled the carmaker to embark on an expansion plan to meet requirements. Right now 10 out the company’s 14 products have a waiting period, which says a lot about the popularity of the brand.

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The company has taken note of bottlenecks on the assembly line. To get the production to speed up Maruti has – enhanced the conveyor speed, put additional stations on the assembly line and made deliveries to the consumer faster.

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A while ago the company announced mega investment, which according to its chairman R C Bhargava is likely to be in the range of Rs 1500-2000 crore. The company has very good growth figures posted this fiscal but competition is also rising and measures need to be taken to avoid loosing market share. The recently inaugurated new plant at Manesar would help Maruti take its production to 17.5 lakh car per annum by 2013. A huge sum of Rs 1925 crore has been invested in the plant that will roll out 2.5 lakh cars annually.

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It has posted a growth of 26 percent in the first half of this year. But the company is facing competition from new entrants like Ford Figo, Chevrolet Beat, Nissan Micra et al that give the customers more choice in different segments.

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However, Maruti has the largest dealership network in the country, which it is planning to expand further. The company aims to add 1500 more service points by 2015 to its already existing 2784 service centres. Maruti’s target is to have a service centre within 25km of its customers. And its service centres would now aim for ‘customer delight’ instead of ‘customer satisfaction’ that is its current mantra.