Popular cars amongst India's Gen-Y

With the lifestyle expenses and investment growing day by day, it is the youth that has been recognised as the most engaging customer segment. Every manufacturer across various sectors is focusing on the youth to achieve its sales targets. The products today are designed dedicated for the youth, popularly termed as Gen Y. The automobile sector too is developing cars and bikes that targets youth and their sensibilities. It is a common observation that the youth focused on the style and designing quotient, while the elders wish them to be safe and rate safety higher then the appeal of the car. Some of the latest cars that have managed to pull India's youth with their appeal and has settled well in terms of on-road performance and safety include:

Nissan Micra: Ranbir Kapoor backing the brand, Nissan just knocked the right door with the right marketing mix packed as Nissan Micra. The adorable hatchback won over the fantasies of India's youth the moment its first commercials flew across the media air. The company has recently announced the launch of the Nissan Micra Diesel anytime in December this year.

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Attractively priced in the range of Rs 3,98,000 - Rs 5,28,800, the car has been gathering huge buyer rush pan-India. The campaigning of the company for Nissan Micra makes it clear that the target of the company remains mainly on youth.

Maruti Swift: This is one perfect blend of strength and style. The car offers an array of features that has been attracting consumers across the country, while it encapsulates style and beauty like no parallel vehicle.

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Maruti Swift has been intelligently placed in the range of Rs 4,05,341 - Rs 5,39,928, which makes it a powerful and delightful package. The car is blessed with an extremely powerful engine and the looks have been revolutionary in India.

Ford Figo: This is one car that is not only liked by the youth of the nation but also has tremendous appeal for the nuclear families in the country.

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The car made a remarkable entry in the B-Segment of Indian car market and is priced at Rs 3.5 lakh (Petrol) and Rs 4.48 lakh (Diesel). With amazing ride quality the car became an instant hit with the Gen Y of India.

Chevrolet Beat: The best term that describes the looks of Chevrolet Beat is "Trendsetter". The car being designed in South Korea became the biggest invougue statement with its interesting styling and looks.

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Beat comes powered with a 1.2- litre turbocharged petrol engine and is extremely trendy being coupled with a great mix of safety and comfort features.

Hyundai i-10: It came, it conquered and its here to stay. Hyundai i10 became a rage with its superb marketing campaigns and a great on road performance to compliment it.

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The car recently got a facelift and was indeed the most popular hatchback in the month of October.

Volkswagen Polo: Coming from a brand like Volkswagen, Polo speaks for itself.

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The posh interiors and classy exteriors have made the car a pride statement of ownership with the youth of India.