Company takes Maruti Ritz 'Live the Moment' campaign to the next level

Maruti Ritz that has been a highly popular car in the A2 segment is targeted towards the youth especially people who are on the move quite often. This extermely loved car has had sales of 6000 units every month ever since its launch in the month of May, 2009. It has also clocked one lac sales to be ever registered in its segment.

Maruti Ritz campaign, Live the Moment has been going on since December 2010 and as the name suggests, has been focussing on the idea to 'live in the moment'. The birth of Live the Moment came about to get both the spirit of the car and its driver. The small car czar, Maruti belives that the young and vibrant urban customer maintain life's purpose optimally balacing each aspect of life perfectly which is also what Maruti Ritz stands for. Just as its consumers, Maruti Ritz brings difefrent aspects such as space, mileage, performance and style all in one package and thus promises to be the best companion urban families could ask for.

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Live the Moment is a way to showcase this fact of life which is enjoying and making the most of all the moments of life whether small or big while not distracting way from one's sight of purpose. The company established this idea through a TV commercial and now wants to take the idea to the next level by engaging users in its idea. The company has kick started yet another campaign wherein people from all walks of life will be asked to share their moment and tell the world how they 'lived it' The mood of the moment can be any and should be worth sharing. People interested to participate can view the company's portal and social media networks such as Facebook and Twitter to share their lived and loved moments which will be posted as live feeds.

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Users will be given unique 'moment ID' for the moment shared. Also, users would also be asked to vote for their favorite moment shared by other users. Whats more interesting is that users can ask their friends to vote the moment shared. The best moment will be chosen on the basis of the number of votes one gets and by the judging panel from Maruti Suzuki. The winner stands a chance to win an all new Maruti Ritz.

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Maruti, with this novel idea is expecting a huge turnaround on its portals and social media. The company will post daily updates on the campaign in order to keep users abreast of the latest happenings in the contest.