Maruti Suzuki sees high second time buyer numbers

For cars like Ford Figo, Volkswagen Polo, Chevrolet Beat etc the first time car buyers drove the growth figures north. But for the country’s biggest carmaker it is the repeat customers who have added massively to the sales figures.

The carmaker makes every second car sold in India and according to a statement made by a senior official of the company in the media Maruti has seen the percentage of first time buyers come down marginally. It is the buyers of an additional car in the family and the repeat buyers who have taken more percentage this time.

See More Maruti Alto Pictures                                                                                                                 Read More on Maruti Alto

This fiscal Maruti Suzuki India sold 6,96,923 units in the April- December period which translates to about 50 per cent share of the total Indian car market. The Indian passenger car market stands at 18,70,483 units in 2010 and it is growing at 31.03 per cent over 2009.

According to the company official quoted in the media the first time buyer percentage of total sales stood at 45 per cent down from 52 per cent. This has happened first time in four years. For the industry as a whole this number is likely to be lower than 45 per cent.

See More Maruti Alto Photos                                                                                                                   Read More on Maruti Alto

In India the car sales are being driven by first time car buyers and the rise in the small car industry has been phenomenal. According to information quoted from Society of Indian Automobile Manufacturers small car buyers are high in number and that the sales of cars like Maruti Alto, Hyundai Santro etc come from is driven a great deal by first time buyers.