Tata Aria 4x2 launched at a starting price of Rs11.61 lakh

Almost a year ago, Tata Motors launched the first crossover in the Indian car market christened Tata Aria 4x4, a year after the launch the company has rolled out the refreshed version of the crossover, Tata Aria 4x2. Tata has trimmed the price of Aria in order to tempt the Indian consumers. SUVs like Mahindra W201 and Force One are slated to be launched in the domestic market, out of which Force One would be the first SUV ever launched by Force Motors in the domestic market. Tata Aria 4x2 with the slashed price could prove to be a threat to these yet to be launched SUVs in India.

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The sluggish demand for the Tata Aria 4x4 crossover could be one reason the company launched the new version of Aria. Priced competitively at Rs11.61 lakh, Tata Motors have also launched a new variant of Tata Aria 4x2 christened Tata Aria 4x2 Pure. Pure is the base variant, however there are two more variants placed above Pure, these are Tata Aria 4x2 Pleasure and Tata Aria 4x2 Prestige. Tata Aria 4x2 Pleasure price is Rs12.61 lakh and Tata Aria 4x2 Prestige price is Rs14.21 lakh (ex-showroom New Delhi).

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The new Aria 4x2 will now gun straight against its arch rival Toyota Innova's top end variant, Tata expects to surge sales with the new Tata Aria 4x2 crossover. Tata Aria 4x2 review reveals that Tata Aria 4x2 specs and engine of Tata Aria 4x2 Prestige and Tata Aria 4x2 Pleasure are concerned, it is going to be the same as its predecessor, Tata Aria 4x4 version, except the deletion of the 4x4 system.

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The Tata Aria 4x4 version is around Rs60,000 pricier than its new version Tata Aria 4x2. Tata Aria 4x2 price is the key behind the launch of the new variant, the price of the new version is to rev up the sales of Tata Aria which has been low ever since its launch last year in October. Now that the base variant is priced at Rs11.61 lakh, it sure is going to work in the favour of Tata Motors.