Bliniging Tata Nano that costs Rs 22 crore

Tata Motors, country’s leading automobile manufacturer unveiled the wonder car, Tata Nano, blinging with gold and precious stones at an event on Monday. This diamond studded, Tata Nano price is unbelievably high at Rs 22 crores. The ‘Gold Plus’ car as it is named is perhaps the most expensive small car. In association with Tata’s own brand Titan, the small car is covered with 78 kg of 22 carat gold, 10, 000 precious stones, semi-precious stones and silver. GoldPlus is the mass market jewellery brand from Tata.

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It is well-known that Indians are crazy about gold or precious stones and Tata Motors have implemented this strategy in the right time. The car decked in gold and silver is a major attraction, especially in the upcoming wedding season. With the introduction of such innovative concept, the Jewellery group of Tata intends to advertise their expertise in the art of gold ornament designing. GoldPlus has around 29 stores across the country and hopes to increase its network to an additional 15 stores in the states of Andhra Pradesh, Karnataka and Maharashtra through franchisees. Apparently, the jewellery division is the biggest contributor of revenue for Titan and with the improved network, the company envisages to incur Rs10,000 crore profits in the coming five years.

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The glittering car in gold is expected to appeal to the Indian consumers by far with the promising after sale service. While the management has remained mum on the subject, the idea of the company is to rejuvenate the sales of the small car. Due to the recent fire incidents, Tata Nano had been the target of ridicule and the company is trying its best to ramp up the sales. A brief Tata Nano review shows that the small car is reported to be involved in three fire accidents so far. While the first accident has been reported in Anand, Gujarat, the second was encountered in Sri Lanka and the latest incident occurred in Chennai.