Hyundai India and Maruti India are the leading manufacturers in the hatchback segment and the rivalry between both the car brands is well-known. After taking upon Maruti India in the B and B segment in the car market, now Hyundai India is all set to target Maruti Alto in the A segment cars with Hyundai Eon. MSI is known to sell 25,000-30,000 units of Maruti Alto every month that is available in six variants.

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Hyundai Eon, codenamed as 'HA' is the smallest car offered by Hyundai Motors so far and Hyundai India is going to launch Hyundai Eon to target Maruti Alto in the 'A' segment cars in October, this year. The Hyundai Eon had been manufactured on one of Hyundai's six platforms with greater ground clearance to suit the Indian roads. Hyundai Eon had been manufactured borrowing the designs of Hyundai Fluidic sedan, Hyundai i10 and new Hyundai Verna. Hyundai Motors had brought in their first tall boy model in Hyundai Santro and their new Hyundai Eon is once again designed to be a tall boy model with a length of 3.5 m, similar to that of Maruti Alto and just shorter than the Maruti Alto K10. The interiors are strategically designed in a well-proportioned manner to be able cater to the needs of the Indian consumers. The Hyundai Eon will have the same gearbox as that of Hyundai Santro.
As for the Hyundai Eon specification, the hatchback is likely to come with a 800 cc engine to generate a peak power of 56 PS and 7.65 KgM of peak torque. Hyundai Eon had already undergone its test rounds at Hyundai's R and D test center in Namyang and considered to be one of the best in its class. The Hyundai Eon will shortly join the rest of the Hyundai models like Hyundai Santro, Hyundai i10 , Hyundai i20 and others. The Hyundai Eon price will be competitively placed to match up with the rest. The Hyundai Motors are now looking to beat its own sales targets for this year, making use of the European economic instability to increase its sales through offering its low-cost models. According to William Lee, Executive VP and President of Hyundai Motors Overseas sales division, the company had been showing a remarkable growth in sales of 10Parsentin the least for the past two years, however, faced a slowdown in growth due to the lower production capacity.
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