Car price, the top priority of car buyers in India

While car price remains to be the most important factor during a car purchase, a survey has shown that the Indians from different parts of the country follow a specific pattern. According to the J.D. Asia Pacific 2011 India Escaped study, the behaviour and the trend followed by the consumers while choosing a car is explained. The consumers from the Northern regions of the country apparently give more importance to the external appearance of the car in terms of design and styling. They rather tend to maintain their social image through their possessions for example, a car for one.

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The study shows that the buyers from the Western part of India are inclined to be more practical taking into account the maintenance cost, running cost and the car price, which translates to a good value for money proposition. The Southerners of India are found to be more economical and consider seeking opinions from their friends and relatives before striking the deal. They target the utilisation of the vehicle before opting for new cars.

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It is also found during the course of the survey that the people taking the others advice before the car purchase into consideration has increased to 89% in 2011 from 84% in 2010. Contrastingly, the consumers who depended on the dealers’ advice is reported to have declined to 12 in 2011 from 20 in 2008. It is found that the advice of the friends and relatives definitely help in understanding the brand value and the after sales performance and service. The report suggests that the consumers having a clear idea about their prospective car has increased from the past, while buyers considering options over variety of cars are found to visit dealerships more often.Maruti Suzuki India is considered to be the best performer in converting the queries into sales for seven years in a row, while the potential consumers of Ford, Volkswagen and Hyundai are thought to be weighing more options before a car purchase.