Car makers trying to woo sales by introducing new features

Everybody knows that Indian car bazaar is one of the most thriving and flourishing car market across the globe. Almost every global car brand is investing in the Indian car market and trying to woo consumers in every possible way. Every auto firm wishes its sales graph to go higher and higher every day, every month. To work on this graph, companies are trying to cajole the consumers by doling out new features in their cars. These days, big auto giants such as Volkswagen, Ford, Maruti Suzuki, Hyundai and Toyota are literally working their hearts out to woo customers at every level. They keep their products in the news, just with the help of introducing a feature or two, and grab the news highlights.Recently, many cars have been introduced with little facelifts and made the news like forest-fire. Let’s start with India’s biggest car company Maruti Suzuki. The firm of late launched Maruti A-Star’s face-lifted version, which was sprinkled with new and improved upholstery on the front seats, new alloy wheels and the much needed anti-lock braking system along with airbag option. It did help the firm to get its sales a notch higher than before.

Second on the list is Toyota Motors. Toyota recently came up with a new Easy Seat Technology in Toyota Corolla Altis sedan that is basically a spin and slide system that helps the seat to turn outside to facilitate the easy entry and exit for the people with special medical conditions like arthritis. This easy seat technology is essentially for the front co-passenger. It can be installed only by an authorized Toyota dealer in the country. However, one will have to spend merely Rs. 30,000 on the easy seat technology equipment. Introducing this new technology has certainly assisted the company in gaining more consumers.Following the footsteps here is Fiat Motors. The company freshly launched the face lifted version of Fiat Punto hatchback and Fiat Linea sedan. To get boosted up sales and lure more consumers towards it, the face-lifted version of 2012 Fiat Linea sedan was given a new pair of rain sensing wipers and auto on/off headlamps. The diesel version of this sedan has 1.3 litre multi-jet engine, which has been tuned to perform better. The 16 inches of alloy wheels with turbine blades are seen in the top-end variant of 2012 Fiat Linea. The ground clearance has been improved to 185 mm from 180mm. Fiat India has also offered new color option of Oceanic Blue in Linea for the consumers.

Similarly, the company launched the improved version of Fiat Punto hatchback and luckily the car was pretty successful in luring the consumers substantially. This hatchback also added Oceanic Blue to its color range and has superior audio system along with 185mm of ground clearance. Volkswagen India also followed the same strategy and introduced the Volkswagen Vento highline variant with new change, which was ‘Leatherette’ seats covers to ensure more comfort and luxury to the passengers. Volkswagen Vento Highline was launched again with this little change and filled the air of Indian car market very swiftly. Another successful car maker, Ford launched the face-lifted version of Ford Figo. This was a minor upgrade, but it managed to be in the news. The company came up with the EXI optional variant that comes with Bluetooth enabled stereo player and is positioned just above EXI model. There has been a bit of upgrade in Ford Figo Titanium and Ford Figo ZXI models. Some of highlighted features in the upgraded Ford Figo comprise of alloy wheels, USB port and tilt steering.

Even India’s second largest car maker, Hyundai India isn’t behind in the race. It launched new variants of Hyundai EON with enhanced features in order to lure consumers and it did succeed in the job as these are also offered with LPG engine option. However, these new variants are a bit costly but worth every penny. The base model, Hyundai DLite+ now comes with powerful air conditioning and comes with a basic price tag of Rs. 2.98 lakh. On the other hand, Hyundai EON Era+ comes with central locking system and front power windows and is priced at Rs. 3.11 lakh, while the Hyundai EON Magna+ is top end variant, which comprise of features such as 2 DIN audio system with USB connectivity, power steering and power windows to name a few. The Hyundai Eon Magna+ has a price tag of Rs. 3.42 lakh. These are few names and there are many other cars which have been tweaked a bit just to go that extra mile for car honchos. It is pretty clear that the car makers today are trying every tactic to flatter consumers, which would thereby enhance the sales figures considerably.