Posted Sat, 03/24/2012 - 00:22 by admin
Nissan has announced the resurrection of its low cost brand Datsun which it would bring to India by 2014. Nissan is bringing this brand to India for the purpose of building and selling inexpensive cars. The prices of these cars are expected to fall under Rs. 4 lakh. This Japanese automaker will now have Nissan, Infiniti and Datsun in its portfolio with Datsun serving as the entry-level car brand. Datsun brand will be making cars that would target the young, first time buyers.
The Datsun hatchback cars are expected to be affordable as well as fashionable. Under the brand image of the parent company Nissan the cars are sure to offer good fuel economy and good handling. The Datsun petrol cars will be customized in the local market which will keep the costs to the minimum. At first, Nissan is mainly launching Datsun in the Indian, Russian and Indonesian markets. In Indonesia Nissan is launching this brand under the green car project. According to the norms of the green car project, the cars that are fuel efficient and emit low level of CO2 from the tailpipe win the respective car makers attractive tax gains from the government. Nissan has aimed Datsun at the replacement car market instead of the upgradation car market; this is also going to add to the low-cost credentials of the ready-to-shine brand.
The first low cost, fuel efficient, entry level cars with the Datsun nametag are expected to be rolled out by 2014 in India. The production of these two cars will be handled by Nissan itself at the company’s Oragadam plant in Chennai. While Nissan India was making the official announcement about the Datsun brand, it made no references to the speculated deal with the Ashok Leyland and so it is clear that Nissan is going ahead alone with the launch of Datsun brand in the Indian car market. Nissan's recently launched Nissan Sunny is doing pretty well in the domestic market,this sedan car is present in both petrol and diesel car avatars. According to the latest news,Renault will roll out the its own version of Sunny sedan in the Indian car market by 2012 end which will be named Scala. I recently shared that Nissan Sunny brings space back into sedan cars and Renaults premium hatch Pulse to get pricier.