Mercedes Benz Officially Shuts Down the Luxury Machine Maybach

The over-the-top regal brand in sedan, Maybach has been officially discontinued by the celebrated owner marque Mercedes Benz. After waiting for almost a decade in vain, after the Maybach was reawakened in the year 2003 with the hopes of quite a promising future in the luxury sedan segment, Mercedes has finally sealed its long-wavering decision of shutting the luxury machine down with the fresh release of a price-list where all the Maybach variants have been tagged with a gloomy “Discontinued” lable. Released surrounded with a renewed charismatic aura, capable of making the producers of sedan cars legends like Rolls-Royce and Bentley nervous, the Maybach 57, 62 and Landaulet models were never actually able to come even close to the glorious sales targets of 800 units per year set for them by their manufacturers.

Founded back in the year 1909 by Wilhelm Maybach and his son Karl Maybach, the Germany-based luxury car producer Maybach-Motorenbau GmbH is presently under the possession of the multinational automotive manufacturer Daimler AG. Kicking off with the production of aircraft engines followed by petrol and diesel automobile engines and power-mills for heavy and medium fighting tanks, Mercedes Benz Maybach made a grand come-back in the auto-world in 2003 with their flashy luxury sedans launched with a fleet of 5 flagships – Maybach 57, 57S (where S stands for “Special”), 62, 62S and Landaulet. Initially branded with extravagant price tags of Rs 4.85 crore and Rs 5.10 crore, the 57S and 62S models are now being given away at a price sop of Rs 50 lakh in a desperate move for clearing the existing stocks. Mercedes-Benz launches new C Class AMG performance edition.

Flaunting a sleek and flamboyant outfit exclusively toned in two shades with elegant curves, aerodynamic build paired up with a sporty grilled front, a handsome pair of headlamps and body colored bumpers, side mirrors and door-handles, Maybach 62 possesses the charm to keep its onlookers spell-bound for a long time. Meanwhile, the bold single-tone exteriors of Maybach 57 have been adorned with an aggressive radiator grill and clear headlamps while a fabulous set of 20inch alloy wheels supports its sturdy yet lean chassis. Blessed with a plush interior chamber exclusively carved for seating royalty, the Maybachs house an extremely comfortable rear section with fully-reclining seats covered in elegant leather upholstery and equipped with a four-zone climate control, panoramic sunroof and back-seat refrigerator together with all the other features and facilities required to match the feel of a private jet.

While these ultra-luxurious comforts incorporated in the Maybach were greatly appreciated and sought after by the well-heeled people around the world, the extravagant price that was being charged for them was considered worth the machine only by a few. Designed particularly for the elite who not only prefer to be but are always chauffeur-driven, the unexpected and unfortunate failure of Maybach has also been blamed partly over its manufacturer Daimler who failed to add a stroke of individuality to this opulent package that would make it stand out amidst other Mercedes Benz luxury cars and create an autonomous market for it. Something that the rivals Rolls-Royce and Bentley were very keen on achieving. I shared that Tata Motors; Pioneers and Innovators of the Indian SUV Universe.