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Audi’s way of celebration is by launching a more affordable version of the company’s popular sedan, the A4. Thanks to the never ending rivalry between these German giants, Audi has introduced the celebration edition of its hot selling sedan - A4 couple of days later when Mercedes Benz India debuted a premium limited edition version of the C Class called as Edition C. Edition C is costlier than the normal variants of the C Class while the Audi’s A4 Celebration Edition is cheaper than the base variant of this model. Priced at INR 25.99 lakhs (Ex-showroom), this variant is roughly around 2.5 lakhs cheaper than the entry level diesel variant. Like Mercedes, this celebration edition is also only available in a diesel avatar.
It seems like the Indian Car market has decided not to create a hue and cry about their new launches and quietly bring in their latest models and surprise the audience. Recently this strategy was displayed by Audi India which launched Audi A4, Audi S4 and even Audi Q3 in the same manner, Mercedes Benz C-Class 250 CDI AMG also came in quietly. And now we see the next gen 2012 Chevrolet Captiva 2.2 AT premium sports utility vehicle drive in, in the same manner, at a starting price of Rs. 18.74 Lakhs (Ex-Showroom New Delhi). On the occasion of the launch the President and MD of GM India, Mr. Paddock addressed the audience and talked about the popularity of Chevrolet Captiva around the word. He said that the popularity of Captiva is due to the unique combination of styling, refinement, and best in class safety, comfort, versatility and powerful diesel powertrain.
It is a big day for the avid car aficionados in the country, as Audi India finally lifts the covers off from their new reinvigorated Audi A4. The posh venue wherein this glittering event is being held is the lavish Turf Club in Mumbai. The classy event was graced by the well heeled people of the up market society along with a multitude of celebrities. Coming to this neoteric A4 facelift, the sedan car is offered in both petrol and diesel variants with their iconic Quattro option. The new Audi A4 price in the Indian car market, for the 2.0 TDi version is Rs. 29.38 lakhs and for 3.0 TDi is 38 lakhs and for the TFSi is Rs. 27.33 lakh (ex-showroom Maharashtra). The TFSi engine 2012 Audi A4 is near about Rs. 60,000 cheaper than its nearest rival the BMW 3 series.
Indian Car Market is said to be one of the most flourishing and booming car market in the whole world. Many top car makers of the world, such as Mercedes Benz, Audi, BMW, Ferrari, Jaguar, Porsche, Rolls Royce and Bentley are launching luxurious cars in India. In India, BMW surely came out to be the victorious winner, as BMW managed to sell the highest number of cars in the luxury segment of Indian car market.
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