Ranked amongst the top 20 motor vehicle manufacturers in the world, Tata Motors is one of the pioneers and the largest brand in the Indian automotive industry. There's practically no segment of the auto-world where Tata Motors have not left their lasting mark, not just in India but across the world. Tata cars have always been known to be ahead of their times ever since the year 1991 when Tata Motors made their auto-debut with the famous Tata Sierra, the first automobile to be produced in India. Following the success of Sierra, Tata Motors soon ventured into the other arenas as well with their station wagon Tata Estate and the MUV Tata Sumo only to pen down one success story after the next. Not to mention the fact that it was our very own Tata Motors that presented the Indian roads with their very first SUV - Tata Safari.
Each product of Tata Motors comes with some special features which separates it from the crowd quite easily. We do agree that they have been the rulers of the market for quite sometime now, especially in the SUV segment. The high point of a TATA Motor launch is the level of expectation it caters to. As the Indian market has shifted from demanding Sports Utility Vehicles (SUV) to Multi Utility Vehicles (MUV), the competition has become rustic. TATA has to compete with other SUVs like Force Motors -Force One, Mahindra Scorpio, Bolero, XUV 500 and the Tata Safari, the newly launched Duster and the Audi Q3 of-course.
After the Duster now it is time for storm to come in form of the upcoming Tata Safari Storme that is creating a lot of hue and cry. The Renault Duster, which is the season's flavor, has grabbed over 10k bookings in just two weeks since its launch. This shows the craze and growth of SUVs in the Indian market. To take an advantage of this, the much anticipated Safari Storme, an upgraded version of the current Tata Safari might come in anytime soon. The existing Safari won't be discontinued and will be sold along with the Storme. Pricewise it is placed in between Tata Safari and Tata Aria, ensuring that Tata Motors has an offering at price level, starting from Rs. 7.5 Lakh to Rs. 16-17 Lakh. There are a lot of speculations about its launch but some trusted sources suggest that the launch will take place on 25th July.
Tata Motors is trying its level best to get back in action and this time around Tata Motors has come up with an alluring tactic that would certainly bring some exclusive revenue to the company. This time around, Tata Motors will officially announce Tata Nano with a whopping exchange bonus of Rs. 20000 in return of any two wheeler. And if you have a four wheeler and willing to sell it away any soon then buying a Tata Nano, you will get an impressive exchange bonus of Rs. 25000. This remarkable discount is on the usual exchange bonus that is being offered on Tata Nano that stands at Rs. 10000 up till now.
Good News for Tata Nano lovers! The Indian car giant Tata Motors is all set for the launch of Tata Nano variants during financial year 2012. As for now Tata Motors India has kept all the details regarding the variants in hush-hush, but speculations running over internet notifies about Tata Motors preparing for the diesel variant of Tata Nano. Earlier in an official presentation on future passenger cars, Tata Motor’s spokesperson said that company is most likely to introduce good number of cars in India in financial year 2012.
The year 2011 will be staring on a slightly ‘expensive’ note for those planning to buy cars. Several carmakers have decided to hike prices of their products in the coming year and now Tata Motor’s has joined the list.
Apart from the prices of its most expensive and cheapest cars – Tata Nano and Tata Aria one of India’s largest automobile company Tata Motors will be increasing the price of other models by up to 1.5 per cent from the coming January.