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The majority of car manufacturers are toiling hard to mark a remarkable entry or to grab an extra chunk of the Indian market by launching special editions of their existing models. A reputed brand like Fiat is also in the same line of the companies changing their strategies to improve sales. The Italian automaker has been working in India since a very long time and since then, it has gone through many odds. With the launch of Fiat Linea and Punto in the market, it has given a new dimension to its line of cars.
Fiat India could not resist the temptation of taking a bite from the festive season fruit; it has led the company to launch a Classic version of Fiat Linea. The Fiat Linea Classic is a price-cut variant of the regualr Linea sedan and some features have been taken off the table to pave the way for the low cost. The new sedan is considered as an upper segment sedan although this new variant will extend its reach in the entry level market also, where the sales figures are high with the mass buying capacity.
The Italian conglomerate has launched its luxurious sedan - Fiat Linea T-Jet in India. Fiat exhibits a thoughtful incorporation of the latest technology in its models to offer a perfect automotive experience to its owners. Launched in 2007, Linea has been marketed as a sedan for developing countries. The existing model of Linea is a perfect example of exceptional body design equipped with all the high quality of fit and finish to make it all the more classy and sophisticated. Each and every details of the car speaks about the large size luxury in it. In India the Italian maker sells Linea into three models- Active, Dynamic and Emotion the top notch trim. Now they had introduced the T-Jet line of Linea, named as Linea T-Jet that would be marketed in both the top notch variants- Dynamic and Emotion. Both these variants will boast a 1.4-liter T-Jet mill that is expected to expound a much improved power delivery. The Fiat Linea T-Jet price in India is Rs 7.87 lakh (ex-showroom, Mumbai) for the base model. While the Dynamic and the Emotion trim has been priced at Rs 8.73-lakh and Rs 9.11 lakh respectively.
Chrysler Group LLC is an American automobile manufacturer headquartered in Auburn Hills, Michigan. Principally owned by majority shareholder Fiat, Chrysler is one of the Big Three American automobile manufacturers. It sells vehicles worldwide under its flagship Chrysler brand, as well as the Dodge, Jeep cars and Ram brands; it also manufactures vehicles sold under the Fiat brand in North America. Other major divisions of Chrysler include Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. In 2011, Chrysler Group (not including Fiat) was the twelfth biggest automaker in the world by production.
Now, Fiat cars is exploring the possibility of using its Indian operations as an export hub for the Chrysler Group. Fiat owns a 58% stake in Chrysler. Indications are that parts could be procured for Chrysler, Jeep and Dodge. Once plans are finalized, India would manufacture 600,000 units for Chrysler, which will be exported to markets in the Asia Pacific region (out of this, 60,000 units are earmarked for India). Exports could begin as early as 2015. The move to setup an export base for Chrysler in India would also help provide the company with greater economies of scale when its Indian operations begin.
Right from the beginning of the year, there has been a lot of activity in the Italian marquee of Fiat. And that simple activity is gradually taking the form of absolute chaos that the auto-giant is ready to unleash on the Indian markets. What began with the unveiling ceremony of 2012 Fiat Linea at the Indian Auto Expo in January, has now reached the launch of some really high-tech festival versions of both, the Linea and the Grande Punto. Already known for their best-in-class gadgetry, these two cars have come in with a few brand-new and even better host of fitments that are usually flaunted by luxury-machines alongside their extravagant price tags. But as far as these 'Absolute' versions are concerned, Fiat India has brought in the Absolute versions with no extra cost. The current Fiat Linea price in India starts from Rs. 6.96 lakh to Rs. 9.35 lakh and for the Fiat Grande Punto price in India lies between Rs. 4.90 lakh to Rs. 7.36 lakh (prices mentioned are ex-showroom New Delhi).
The hatchback segment of the country’s rewarding car market is said to be a money spinner for the car companies. The demand of Hatchback Cars is on the rise as these vehicles are said to be a perfect combination of power and luxury with an affordable price tag as well. In this segment, presently Diesel Cars are very much in demand with the recent increase in the petrol price, yet again. The eternal confusion as usual is that which hatchback is better among the numerous options available in the market. This comparison is among three of the most popular hatchbacks, the recently launched Fiat Grande Punto Sports, Volkswagen Polo and the popular Maruti Swift. The most important part of buying a car is its price and we will start the comparison with it. The Fiat Grande Punto Sports is tagged at Rs. 7.36 lakh, while Volkswagen Polo Price for its highline trim is Rs. 7.49 lakh and the Maruti Swift Price for its ZDi trim is Rs. 6.76 lakh (all prices mentioned are ex-showroom New Delhi). While the first two cars are closer to each other in terms of pricing, Maruti Swift is quite lesser. Let’s see the features of these vehicles as convenience and comfort is next in line after price.
Fiat India launched the Limited Edition Fiat Grande Punto 90 HP Sports variant in Pune. This is one of the most stunning Fiat Cars with amazing exteriors and a commanding diesel engine. The company has not stated the number of these cars they are going to make. This launch took place at the Pune’s Fiat Caffe located at the posh suburb of Koregaon Park. The company also inaugurated this Fiat Caffe along with the launch of this Punto Sports variant. This is the second Fiat Caffe of the country with the first one being in New Delhi and there are a total of only 12 such Fiat Caffe’s across the globe. The Limited Edition Fiat Grande Punto Price for sports is Rs. 7.36 lakh (ex-showroom Pune). There was no information what so ever from the company about this upcoming launch and everything was kept under wraps. Fiat India had launched their 2012 car models in the starting of the year and had not even given a hint regarding this sports variant coming up. The company had stated that they will be focusing on the expansion of their individual dealership network and will concentrate on brand building across the country. With the launch of this new sports variant, its competitors will feel the heat as this hatchback car is packed with top of the line features.
The Indian arm of the leading Italian luxury carmaker, Fiat India will be adding a sports edition model to their hatchback car model line today evening. This new variant has been christened as the Limited Edition Fiat Grande Punto. This has been a pleasant revelation for the Indian car market as Fiat India had already launched all their 2012 series car models during the start of this year itself. The company had also stated during the launches earlier, that they don’t have any plans what so ever of launching anymore new cars this year. Fiat India had further stated that they will be concentrating on increasing their outlets and also service centers across the country and building their brand value. Their new models to be launched earlier this year included the stunning 2012 Fiat Linea sedan car as well as their hatchback; 2012 Fiat Grande Punto. With this sudden announcement of the launch of this sports edition variant, the company has taken the entire automobile fraternity by surprise. Along with this car, the company is also inaugurating their second Fiat Caffe, which is located in the posh locality of Koregaon Park area in Pune, Maharashtra. Their first such exclusive outlet was opened in New Delhi in January this year. This is an exclusive place for car aficionados to come and browse through the glorious history of this remarkable automobile company, gain first hand information on their recently launched cars and also take a look at their precious collectibles and souvenirs, while enjoying a cup of the Italian Lavazza coffee.
Fiat India has given everyone a pleasant surprise with the announcement of launching a limited edition variant of Fiat Grande Punto. The launch of this limited edition variant is scheduled on the 18th of this month. Fiat India had already launched all their latest 2012 Fiat Cars in the month of January this year. The company had not revealed anything about their Upcoming Cars nor there were any rumors regarding such a launch. Fiat India had stated that they had no plans of introducing any more new models or variants this year and also said that they will be focusing on other aspects such as brand building as well as their exclusive dealership expansion and service network development across the country. Fiat India is also going to inaugurate their second Fiat Caffe in the up market Koregaon Park area of Pune, Maharashtra. The first Caffe is in New Delhi and these outlets are places where people can view the latest Fiat Cars on display, browse through exclusive collectibles of Fiat, all this over a cup of Italian Lavazza coffee.
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