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What made Ecosport succeed against the ruthless, declining Indian Car market is its extremely aggressive price tag. Ford is enjoying the after party of the launch of Ecosport, but has not turned a blind eye towards its other products. New Ford Fiesta which was launched in the year 2011 despite being a good product, complimented with a powerful engine, could not garner decent sales figures. Ford’s big plan began with the rework of the sedan and its re-introduction in 2014 to achieve those sales driving figures which Ecosport and Figo has been clocking for the company.
Today, finally saw the long awaited Ford EcoSport launch in India. After many delays and fluctuating schedules, Ford has now, officially, introduced its first compact SUV to the Indian automobile market and is expecting it to be a huge hit amongst the Indian buyers. It is available in India with 3 engines across 4 variants and 8 colours. Giving tough competition to Renault Duster, Ford EcoSport follows the award winning B2E platform and is referred as an urban SUV by the company.
This model earned huge appreciation from the audience when it was showcased at Auto Expo 2012. Today we officially acknowledge that the Ford EcoSport features are simply outstanding, just as expected; it is very well suited for the Indian market and we are pretty sure that many EcoSports will be seen rolling on the roads in no time. The company stays with its plan of exporting this model to many countries so as to build a similar export success story as it did with the Figo.
It’s just a few hours ahead. Ford is going to launch Ford Eco Sport today at Delhi. The event is going to start from 12.30 P.M. Ford had declared a month back that it is going to roll out Eco Sport sometime in mid June this year. And, it kept the aspiring buyers as well as the car enthusiasts waiting for this moment. Now, the much awaited moment is just a few hours ahead. We’ll come up with the details as soon as the car is launched. Play the video below to watch the live coverage of the Ford EcoSport launch event.
Are you following the final countdown! No, we are not talking about IPL finals, we are here to take you through the ecstatic trip of Ford Eco Sport that company is going to launch around Mid June this year.
If you have been wondering what “Innovative Ideas” really mean, put this one at the very top of your list. Ford car Motor Company has recently come up with idea of using 3d glasses to better the engineering standards used in making and designing of new Vehicles. Ford engineers have been putting in 3D glasses to help them interact with virtual vehicles, as the company invests in cutting-edge technology to help develop the cars of tomorrow.
After having kept its countless fans across India waiting with bated breath, Ford EcoSport will now be launching first in the Chinese auto-market. As recently reported by CarNewsChina, the American auto-giant has scheduled the China launch for its charismatic compact SUV car to take place on the 19th of this very month. The Ford EcoSport launch date in India, in the meantime, has once again been delayed, this time expected to fall sometime around April end or early May. For the Chinese auto-bazaar, which has always shown better inclination for petrol motors in comparison to oil-burners, the American marque plans on introducing an all-petrol range of Ford EcoSport driven by a 1.0-litre, 3-cylinder, turbo petrol mill along with a 1.5-litre petrol engine. To work in synchronization with these engines, a 5-speed manual transmission gearbox has been employed as standard by the company, while a 6-speed dual-clutch powershift autobox has also been chosen to serve as an additional option exclusively for the 1.5-litre petrol mill.
Ford EcoSport is soon going to hit the pan-India dealerships of Ford. With its advertising campaign titled as the ‘Urban Discoveries’ going on in full swing across the country, exploring the numerous cities of India, excitement and anticipation for the car are on an all-time high amongst auto-enthusiasts. In such a dynamic scenario, when the most eagerly awaited launch of the year is just around the corner while its fiercest rival, Renault Duster, clocks in higher sales figures with every passing month, we bring a full-fledged comparison between the two spectacular rides, trying to figure out which one is going to be a bigger threat to the other.
One of the most favourite SUVs of India, Ford Endeavour, was recently launched in a spanking new special edition, called as the Ford Endeavour All Terrain Edition and loaded with better looks, advanced gadgetries and improved mechanicals, in the country’s blazing Sports Utility market, taking competition levels to alarming heights. Considering the fact that the car has seen a major drop in sales just last month, going from 220 units in December 2012 to 31 in January 2013, this new launch could not have come at a better timing. All that is left to be seen now is how well this new special edition, together with its existing elder siblings, holds up against the powerful squad of rivals like Toyota Fortuner and Mahindra SsangYong Rexton that awaits it in the battlefield.
The solitary SUV in the grand fleet of Ford cars in India, the iconic Ford Endeavour, has been launched in a spanking new special edition by the company, titled as the Ford Endeavour All Terrain Edition. Rolled out a couple of days ago, on the 16th of February 2013, this is the second special edition that has been introduced for the mighty beast in the country after the 4x4 Hurricane Limited Edition that was brought out in the year 2011. The totally unexpected and yet absolutely delightful arrival of this new upgraded version of Endeavour is being seen as a move to provide the much-needed push to its sales curves that saw a sharp dip over the last month, dropping straight away to a worrying figure of 31 units in January 2013 from a rather impressive mark of 220 in December 2012.
An Indian's dream car goes like this, it must be a big car actually something like a 'caaaar', it might sound contradictory but at the same time he wishes a compact one as well, so he doesn't stuck in traffic and can be parked easily. It must also be cheap because it is the biggest reason, which stops a common Indian to own a car and the last but not the least is the great Indian obsession- the mileage aka 'Kitna Deti Hai'. After searching a lot, we figured out that there are three-four such cars, which fit into in an average middle-class Indian's bill. These are Renault's Uraban SUV Duster, Maruti's Life Utility Vehicle Ertiga, Mahindra's Mini MPV Quanto and Ford's upcoming compact SUV EcoSport. We are dropping the two MPVs for the day and will compare the rest two, which are the compact SUVs.
Yet again CarDekho receives the "Website of the year 2012" and "The most popular website of the year 2012" awards
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