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Mercedes Benz has finally launched the much awaited SLK 55 AMG in the Indian market. Earlier in the AMG line the company had only C63, E63, SL63 and G63. The SLK is already on sale in the Indian market, but it is powered by a 3.5-liter V6 petrol engine, but with the launch of SLK 55 AMG the Indian drivers will get a chance to drive the amazing sports model withV8 engine which provides rapid accelerations and amazing top speed.
Mercedes-Benz is going all out to attract the premium car buyers in India. Keeping eyes on the most potential segment of crossovers, the company is looking forward to introduce the classy GLA Crossover in the market. Earlier, the car maker unveiled this sensational crossover at the Frankfurt Motor Show and now the GLA 45 AMG crossover concept sizzled the visitors at the Los Angeles Auto Show. Shaped with modern trims and posture to hold your attention, the GLA crossover is undoubtedly a well-heeled vehicle from the German car maker. Mercedes-Benz has smartly given it a compact stance that helps it resemble its siblings like the A-Class and the B-Class.
The German auto major, Mercedes-Benz is high on to bring another model- SLK 55 AMG in India. With the recent launch of Merc's celebratory edition C, the company has finalized another introduction of SLK 55 AMG latest on 2nd December. One of the most powerful sports car is ready to launch in the Indian market, and with this the car enthusiasts can experience an amazing vehicle walking down soon. In terms of design, the sports car certainly looks appealing, and most striking element is the range of exterior paints in which the new SLK 55 is painted. At a single glance, the captivating design of the vehicle is just so beautiful that it will hold on the gaze for few minutes. The blood red colored model is simply irresistible, while the Merc's design philosophy is quite visible with the all-new SLK 55 AMG. The major difference between the regular model and the new upcoming LK AMG is the AMG fit the vehicle is covered with. The extended bonnet and the complimenting rear design makes the vehicle look distinct.
Over 10 million automobiles of the C-Class sold world-wide since the global debut of the ‘Baby Benz’ in 1982, the car gets nick name as ‘Baby Benz’ as it was the smallest car in the benz portfolio at that point of time. To celebrate this accomplishment, the German giant launched a celebration edition of the on-going C-Class. The celebration edition was launched in an event held in Mumbai recently at a price tag of Rs 39.16 lakh (Ex-showroom Mumbai). This celebration edition is basically a stylistic maker over to make the car look more dynamic and sporty, mechanically the car is left untouched and the car is badged as “Edition C” and we get to see this Edition C variant badging on the front fenders of the vehicle. As this is a limited edition, the manufacturer’s Indian counterpart will only produce 500 of such units!
The German luxury car manufacturer Mercedes-Benz is about to place one of its strongest contenders against the Audi Q1 and BMW X1 models. Soon, the market will have Mercedes-Benz GLA Edition 1 that would steer the competition in the luxury crossover segment. The company went on sending out the details of the model without confirming any news about its launch in the market. The recent developments in the auto world took into account the premiere of the same model at the 2013 Frankfurt Motor Show, and the crossover had received enormous response from the viewers. According to the official sources, the GLA model will arrive in the European countries by March 2014, while it will hit the Indian roads by next year. As per the moves of the company, it is anticipated that Merc may prefer 2014 Indian Auto Expo as the platform to showcase this model for the Indian market. It certainly is going to be one of those potential vehicles that capture maximum shutterbugs if put on display in any auto event of the country.
Mercedes-Benz GLA compact crossover was unwrapped as a concept earlier this year at the 2013 Shanghai Auto Show. Since then this compact crossover has been in the front pages of the auto portals, talking about prediction of specifications, platform and bells and whistles as well as the rivals it will be competing against in the market.
A few days back, Mercedes made use of the powerful social media and released the official sketch of the much awaited SUV that created a thrill in the market. Maintaining that hype, the company has officially revealed the Mercedes GLA production version a month ahead. The compact crossover GLA is scheduled to make its official entry at the Frankfurt Motor Show, in the month of September.
Mercedes-Benz, after rolling out the new E63 AMG, is planning to bring on three new models. This hot-on-heels launch by the company is aimed at staying afloat in the market as well as amplifying its position which has been going down because of the tough competition from Audi and BMW. As the maker which brought luxury to the table of Indian auto buyers, Mercedes have been struggling ever since Audi and BMW came into the picture; it has now started unraveling its full range of products. Mercedes Benz now believes that remaining in the news and maintaining a continuous presence in the market covering all the segments, will definitely boost the cascading sales figure.
The fight between the German titians for supremacy has been going on now for years. The brand Mercedes was the first one to offer the luxury touch to the Indian market and it ruled the Indian cars luxury segment for years. Soon, the segment began to augment and other brands from the Mercedes homeground entered and shook up the market. BMW dethroned Mercedes while Audi was a close third rising up the ladder faster than the expectations and soon it became the second runner of the luxury segment further pushing Mercedes down.
The next big launch by Mercedes-Benz in India is the E-Class wagon, Mercedes-Benz E 63 AMG. There was some anticipatory talk about the launch of this model before the company officials confirmed the news. The E 63 AMG India launch is scheduled in the last week of July at the famous Buddh International Circuit, Noida.
To utilize the opportunities existing in the Indian auto market, many luxury auto makers have come up with their new launches. Merc itself had rolled out its new 2014 E-Class, few days back, and now again geared up to bring in another one. Such frequent launches of the cars clearly indicate the prospects the automakers see in the Indian auto industry.
The famous German car brand, Mercedes-Benz is all geared up to regain the lost share of the Indian auto market. With the launch of its most awaited MPV, Mercedes-Benz B-Class diesel, the company is all set to get a good hold of the market. The compact MPV is really one such car the Indian market is looking forward to. The local market doesn't really have many such compact and high performance cars; so this particular model looks set to fulfill customer aspirations in India.
German automakers find the emergent markets like India very opportunistic; in fact, this month of the year is witnessing frequent launches. It seems the winds of change are blowing strongly across the premium luxury segment in India.
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