While every car brand is busy adding new products to their line-up in the Indian automobile market, there is one company that believes in going against the general trend. Keeping its calm despite the rapidly growing intensity of competition, Toyota Kirloskar Motor has announced that it will not introduce any new model for the next three years, and will instead concentrate on strengthening its Etios and Liva brands. The company saw its sales drop by 26 per cent drop in the month of November, 2012, and this was due to the closure of its production facilities and depreciating market situations. Sandeep Singh, Deputy Managing Director (Marketing), Toyota Kirloskar Motor, said, “We have a different game plan. We will not come up with new models for next three years. We will focus on strengthening Toyota Etios and Liva.” He further spoke about the Innova and Fortuner UV's good sales and also the compact SUV market, saying, “There is potential for growth in the compact SUV segment. So, it will do well for some years. Our competitors are launching models and it will have some bearing initially. However, we are not entering this segment. Our customers are loyal customers and we are here not for short- term but the long- term.”

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