Volkswagen

Volkswagen, the leading automobile giant that operates from Europe, has launched its new variant Volkswagen Polo GT TSI in India on April 29, 2013. What makes it different from its siblings is the fact that it is more powerful, with higher speed limit and more fuel-efficiency. Customers feel, it is a great combo because, besides its fuel-economy, the price tag is justified with the technology it comes with, and of course, it is a better value for money. In India, the new avatar is made available in petrol variant itself, but yields the benefits of both fuel as well as diesel with 7 speed DGS gear box.

The massive slowdown that has hit the Indian automotive industry this year is one of the worst that the country has witnessed till date. The Indian car bazaar that was selling as ridiculously large a number of vehicles as 2,13,362 in February last year, enrolling itself in the group of the fastest growing markets in the world, was seen crashing down to a sales figure of 1,58,513 during the same month this year. What’s more, India’s annual car sales report for the 2012-13 fiscal that came out last week posted a major decline of 6.7% - the steepest since the year 2001 when the drop was as high as 7.7%. And although the Society of Indian Automobile Manufacturers (SIAM) has predicted quite a positive and progressive future for the industry in the new fiscal, the atmosphere at present seems to be pretty gloomy in the car market, which is something that cannot be too good for business, and hence something that automakers would never appreciate. So, to perk things up a bit and provide the Indian buyers with deals that are actually too good to resist, India’s car-manufacturers have come up with a whole bunch of limited and special edition models of some of the most favourite rides of the country, making them all the more attractive and worthy of spending some hard-earned cash on. Here is a list of those special and limited edition car models that have been launched in India this month itself, quickly turning April, 2013 into one of the most exciting times of the year to shop for cars.

The Indian auto-market this year is facing one of the worst slowdowns ever to have been witnessed in the automotive history of the country. And just like every other slump that has struck the car-bazaar till date, this one has also resulted in a dramatic rush-in of specially-designed limited edition car models brought forward by every manufacturer, big and small, of the industry. With famous auto-brands like Nissan, Renault and Maruti Suzuki having already put in their personal share into the ‘limited edition’ bank this year, it is now time for the market to clear the spot for the limited edition ‘special’ belonging to the German clan of Volkswagen. Following competitors like the special edition of Nissan Sunny, Renault Scala Travelogue and Maruti Suzuki Swift DZire Regal to join the group of 2013 specials, the sedan bestseller of Volkswagen India, the Vento, today walked out of its esteemed stables in a spanking new special edition avatar that has been named as ‘Style’ by its manufacturers.

Volkswagen India Private Limited, the Indian arm of the auto-giant from Germany, yesterday added a new variant to the fleet of its flagship hatchback, Polo. Titled as the Volkswagen Polo SR, this brand new model is a limited edition version of the small car, meant to provide an extra boost to the sales curves of the car in the market. With competition levels in the lucrative hatchback segment of the Indian auto-bazaar touching higher marks every day, special offers, limited editions and eye-catching schemes have become exceptionally important parts of marketing strategies these days for the participating members of this segment. And the Volkswagen group, with this new launch, have hinted towards something similar.

When Bugatti Veyron was first introduced, it didn’t take very long for sports car lovers across the world to figure out why the Veyron is the fastest street-legal production car in the world. First launched in 2005, Bugatti Veyron sported a monster-like 8.0-litre W 16-cylinder engine, 4 turbochargers, and dual-clutch DSG computer-controlled manual transmission, which allowed the car to deliver an incredible top speed of 431.072kmph. And the car scored equally well in terms of looks and styling. There is little doubt that the car had made an impact on people across the world, which was to last for a very long time. And while the world is more than just satisfied with Bugatti Veyron, Bugatti Automobiles seems to be having a tough time being content with just the ‘world’s fastest super car’ title for the Veyron. As if the present generation Bugatti Veyron Super Sport’s 1,200bhp wasn’t exciting enough, the company now has its sight set on developing an all new 1600bhp Bugatti Veyron.

If the recent reports are anything to go by, Volkswagen Group Sales India Private Limited is preparing to reposition its brands in India in order to align their strategy in India with their global practices. This might imply that the company intends to move Skoda down the pecking order as they reduce the price of its range of cars. The Volkswagen Group has three brands, Audi, Volkswagen and Skoda, perating the Indian automobile market. While Audi is placed in the luxury car segment, Skoda managed to find a more premium positioning the market as compared to the Volkswagen brand.

What can a crazy SUV enthusiast ask for more than a car that pulled the gigantic Boeing 747 across the runway, just prove its Herculean strength to the world. Such is the power of the sturdy Volkswagen Touareg, the mid-sized crossover from the legendary German auto-maker. The international model of this sports utility has been in the world markets since 2002. And this fab-machine is going to be released in India quite soon. The new Volkswagen Touareg price in India is marked at Rs 51.85 lakh (ex-showroom, New Delhi).

Smartly anticipating the approaching festive season that never fails in bringing out the very generous side of Indian buyers, Volkswagen India have officially announced the relaunch of their already popular carlines – Polo and Vento with some attractive new features. Being stylish and elegant as the two new cars are, these new additions are only going to magnify their overall appeal. The best part of the deal is that instead of an increase in prices that would be expected in return for the additional treats, Volkswagen Cars are offering these refreshed versions at a price that is about Rs 20,000 to Rs 50,000 lower than the existing models.

In this tumultuous time when the petrol prices are sky rocketing and diesel engine cars are being sold off the counter, Volkswagen India, which is the Indian arm of the leading multinational car maker from Germany, launches the petrol Sedan creating a lot of speculations as to why did they make such a move. The Volkswegan cars are well known in the country’s car market for having sturdy body structures, which are combined with powerful fuel efficient engines and abundant comfort and safety features. The diesel variant of this VW Jetta is already prevalent in the Indian car bazaar since quite some time and is doing fairly well for VW India.

The luxury sedan car segment of the Indian automobile market has quite a few contenders, which are enthralling in every aspect. Almost all the global multinational car makers have their own vehicles existing in this segment. Some of them are also coming up with newer models and revamped versions to keep the momentum going on, in terms of sales. These premium sedans are expensive, fitted with powerful engines and loaded to the gills with top of the line features to lure the customers into buying them. The decision is a tough one, when a buyer has to choose from so many varied options. This comparison will try and make things simpler for a buyer who wants to choose either from an Audi A4 or a Volkswagen Jetta.