The Indian car market is seeing green and the total sales for cars have increased 14 per cent annually in the past four years. But what is to be kept in mind is that the average unit sales per model have gone down 12 per cent in the Indian market. Talking in terms of numbers a small car launched in the market sells about 13,000-15,000 units per quarter, the number was once at 22,000-24,000 units about three years ago.
This trend and shift in the numbers has led automakers to come up with new versions or new models of cars one after the other. Fresh products with great features need to be rolled out constantly to feed the ever growing consumer demand. This trend has no doubt increased costs for the car makers who are already battling the rising raw material costs.
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