The surge in demand in the Indian market has lead to a number of carmakers entering the market with newer products. But Mercedes Benz has re launched its hyper-luxury saloon brand Maybach in the India car market. The car is a aimed at the growing class of super rich in India who wish to drive around on unique set of wheels that can be customised to suit their taste.
The carmaker has launched the Maybach in two top-of-the-line variants. The Maybach 57 S and Maybach 62 are on offer to the Indian buyers. The Maybach 57 S is powered by a 611bhp 6.0-litre V12 AMG engine. And the Maybach 62 is powered by a 5.5-liter twin-turbo V12, generating 537bhp. While the Maybach 57 S is priced at Rs 4.85crore (ex-showroom Delhi), the Maybach 62 will have a price tag of Rs 5.1crore (ex-showroom Delhi).
C K Birla group company, Hindustan Motors Limited, is getting ready for the launch of a small car. The launch may happen in the month of July. The company has planned to showcase prototypes of the variants of the small car to the dealers. This exercise would be done in order to get the feedback from the dealers.
The car would be designed on the lines of the Ambassador but is likely to be smaller in length.Rumour has it that the new car would be designed in both the segments, hatchback and sedan. Name of the car has not been decided yet but the manufacturing would be done from HM'S plant at Uttarpara in West Bengal.
The most awaited Maruti Suzuki sports sedan, Maruti Kizashi is finally launched today. Maruti Kizashi will come in two variants: Manual Transmission (MT) and Continuous Variable Transmission(CVT). The car has been priced at 16.5 Lakhs (Ex-showroom New Delhi) for Maruti Kizashi manual transmission and 17.5 Lakhs (Ex-showroom New Delhi) for Maruti Kizashi Continuous Variable Transmission. With Maruti Kizashi on shores, India.s leading small car manufacturer, Maruti Suzuki would be looking ahead to show its dominance in the luxury car segment.
Maruti Kizashi is powered by 2.4 liter, four cylinder DOHC J-series engine . This D segment sports sedan churns maximum power of 178 PS @ 6,500rpm and maximum torque of 230Nm @ 4,000rpm with excellent fuel efficient of 12.53 kmpl (CVT) and 12.45 kmp (Manual Transmission).
Maruti Kizashi the premium luxury car has been launched today (2nd February) on the Indian shores by Maruti Suzuki. The saloon will be available with two car options; these are Maruti Kizashi 6 Speed Manual Transmission (MT) which is priced at Rs 16.75 lakh and Maruti Kizashi Continuous Variable Transmission (CVT) or AT will come with Rs 17.5 lakh.
Maruti Kizashi launched today by the Indian czars has all the making of an exceptional car in the luxury car segment. Maruti Kizashi will be powered with 2.4 litre petrol powertrain churning a maximum power of 178 PS at 6500 rpm, generating top torque of 230 NM at 4000 rpm. The new luxury sedan offers excellent fuel economy of 12.53 kmpl for CVT model and for MT car model it is 12.45 kmpl. The beautiful sedan is a true example of advanced technology in amity with state of the art design and great features. This car is sure to win over the Indian buyer's confidence with its safety features.
Launched early last year, Ford Figo, the hatchback by Ford set sales registers ringing for the American carmaker almost instantly. Ford Figo won many awards including the car of the year award and this January the car reported a four-fold increase. Ford Figo sold 10,026 units as against 2,453 units sold over the same period of last year.
The car had sold 9,478 units in March 2010 and finally it crossed the 10,000-unit monthly sales milestone in January 2011 by selling 10026 cars, according to the company statement. Ford India Managing Director Michael Boneham was quoted in the press saying, “2010 was a landmark year for us, with Ford nearly tripling its annual sales volume. We have carried the momentum of last year's terrific performance into the new year by crossing the 10,000-unit sales mark.”
Maruti Suzuki India Ltd. will be launching its most aspired model Maruti SX4 diesel in Indian auto market in the second half of February. This is going to be a crucial time for the company. Like Maruti Swift and Maruti Dzire the Indian version of Maruti SX4 diesel will also have 1.3 Multi-jet along with a VGT (Variable Geometry Turbo).
Recently a lot of diesel powered cars have been launched and one of them is Volkswagen Vento. The level of competition is high in the diesel powered mid sized saloon market. Maruti will have to adapt smart marketing policies along with good cost advantage in order to sustain in the mid sized diesel powered saloon market. Maruti is expecting to give tough competition to the current market leader VolkswagenVento. Maruti SX4 Diesel might range from Rs 6.99 Lakh or 10,000 more than its petrol variant.
The Indian car market is growing at a phenomenal pace and the incumbent players in the market are constantly reworking their strategies to make the most of the situation. One of the key players in the Indian luxury car industry is Mercedes Benz that sold 5,800 cars in 2010.
The carmaker is now planning to assemble more cars in India as that gives it the competitive edge over others. Mercedes Benz currently assembles three models — the C Class, E Class and S Class — in India. On the the other hand it imports models like the R Class, M Class, GLK Class, M Class and GL Class. These are the models that the company is planning to locally assemble.
Maruti Kizashi the luxury sedan launch has been a long awaited one among the car afficionadoes in India. Now with its launch slated tomorrow, the Indian auto mobile czar is leaving no stone unturned to welcome the luxury on wheels in its winning product portfolio. The champion in the small car segment is entering the luxury segment to test waters in an unknown territory.
As per the sources, the company is all set to prove it worth again by investing in the luxury segment and is hopeful to churn out enormous response for the sedan. Also Maruti with the launch of Maruti Kizashi will prepare itself for further investing in the Indian luxury segment. The car will come as a CBU which will fetch it an expected price tag of Rs 16 lakh to Rs 20 lakh.
Mercedes-Benz recently that celebrated 125th year of its existence has come out with varied announcements out of which, one of them has bowled over the fans of the luxury car maker. The German craftsmen are coming back with Maybach 62 S to be launched with a price tag of Rs 6 to 7 crore on 1st February. The luxury car manufacturer is bringing on the individualistic masterpiece for the domestic auto market.
Peter T Honegg, the luxury carmaker’s new MD and CEO who will take the charge the same day will launch the magnificent luxury on wheels in New Delhi.
For cars like Ford Figo, Volkswagen Polo, Chevrolet Beat etc the first time car buyers drove the growth figures north. But for the country’s biggest carmaker it is the repeat customers who have added massively to the sales figures.
The carmaker makes every second car sold in India and according to a statement made by a senior official of the company in the media Maruti has seen the percentage of first time buyers come down marginally. It is the buyers of an additional car in the family and the repeat buyers who have taken more percentage this time.
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