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It’s a war of the jungle; with the lion-like valour in battles, dozens of Mitsubishi Pajero SUVs will be roaring past each other across the formidable challenges and the tough terrain of the GMR Off-track Road Rental close to the Rajiv Gandhi International Airport in Hyderabad. July 28, has been set as the date for this battle where the armament will be the same - the sturdy and rugged SUV, Pajero Sport, from the house of Mitsubishi, which will be driven by the off-roaders to win the title.
The fight between the German titians for supremacy has been going on now for years. The brand Mercedes was the first one to offer the luxury touch to the Indian market and it ruled the Indian cars luxury segment for years. Soon, the segment began to augment and other brands from the Mercedes homeground entered and shook up the market. BMW dethroned Mercedes while Audi was a close third rising up the ladder faster than the expectations and soon it became the second runner of the luxury segment further pushing Mercedes down.
The increase in tax slab in the SUV segment has not disheartened the auto majors ; rather they are working their way around it to join the fray and earn big fat checks from the growing SUV market of India. The new company to join the bandwagon after Ford Ecosport will be Volkswagen, which is planning to rope in the Indian buyers with its companct SUV Volkswagen Taigun. Expected to be launched in the year 2016, Volkswagen is planning to assemble Taigun SUV here in India to keep the price tag under check; it will compete against the likes of Honda CR-V, a recent entrant in the market, Ford Ecosport, and Renault Duster.
When Ratan Tata's dream of developing India’s most affordable small car to leverage the growing small car market, came true, the whole world had to think small for once. India is a thriving small car market which has not only made the world see different but has also changed the perspective of luxury brand makers. The mid-size products not only need less space in terms of road driving and parking but are also less fuel hungry. The middle class has a lot to do with the success of the small car market and with them, the age of buying the first vehicle has also decreased.
The first time buyers look towards hatchbacks as it is easy on pockets and make a safe option to buy. Tata Nano 2013 was one such car with which the Indian automajor was looking to fulfill the dreams of low economy first time buyers. However, the dream Tata was looking to fill with colors, blacked out its own dreams to succeed in the Indian auto industry. The buyers did not adapt well with the low cost, no frill car and Tata had to redesign Nano in order to make it adaptable in the brutal entry level market of India. Here is a Tata Nano comparison that looks at whether it now has the flair to succeed in the market or needs to revise its strategy again.
Transporting a car to or from India can be accomplished rather easily and affordably, thanks to the competition between auto transport companies. The internet has allowed consumers to access a wide range of pricing and service options from auto transport companies in India and across the globe.
When shipping a car to India from another country, the process can quickly become confusing. Due to the different import and export laws, industry regulations and services offered by individual companies, international car shipping requires expert knowledge of the processes that govern the industry in each country. With the help of a knowledgeable auto transport company, the process becomes much easier to facilitate.
British auto marquee, Land Rover’s club in Hong Kong decided it was time to conquer the world in the iconic vehicle and assorted sixteen of its vehicles to go around the world in an 80 days expedition. The journey that began on June 9th has, in a month and few days, chalked up a distance of 15,000 km. The recent pit stop of this journey was the homeground of Land Rover, England. The intrepid drivers behind the wheels of the Land Rover arrived at the manufacturing unit situated in Solihull to pay homage to first manufacturing unit of the iconic brand.
Now how is affordability of a car defined? Is it is based on the car’s price tag or your own pocket? Is it defined on whether the four-wheeler you are driving, runs on petrol, diesel or CNG/LPG or is it the new-in-town electric vehicle or does it depend on the segment the car belongs to? Affordability has different meanings for different people but when it comes to India, the meaning of the word is tagged not merely with the price of the car but with its mileage as well. Lets have a look at the five most affordable cars in India.
When Ratan Tata implementd his dream project of producing India’s cheapest car, the world took it in terms of price tag and maybe rightly so, as the Tata Nano price is in the range of Rs.1.41 lakh to Rs.2.0 lakh (ex-showroom New Delhi). However, the affordability of Nano does not end with the price tag and extends upto the mileage figures as well. The cute little car from the house of Tata offers 23-25 kmpl when it comes to highways and on the city traffic, the hatch manages to offer 17kmpl. The recent upgradation on this hatch has given it a much better appeal and looks that are generations ahead.
Nissan, the Japanese automaker, came up with another brilliant budget-friendly car in India. The ever-booming segment, hatchback cars, receives another addition with Nissan's New Micra. The New Micra's launch, pulling the proverbial rabbit out of the hat, suites Nissan the best. Nissan had rolled out two models at a go - one the base model which is christened, Nissan Micra Active and the other, as New Micra.
The emerging markets of the world like India, China, Russia and Brazil have shown maximum growth in the global automobile industry. With the major share of these markets coming from the small car segment, the automajors plunged head-on, leaving the mid-segment vehicles that were supposed to be the need of the hour sometime back. The emerging and profit-churning entry level hatchback segment has not only changed the fate of the existing giants of the industry but has also revoked fate and made a call to the dead.
Nissan Motors which covered the lid over the brand Datsun in the year 1981, has been forced to bring back the brand after 32 years to stay in the game and increase the market share of the brand in the world auto market. Datsun was loved for its small cars for a period of 60 years when it not only ruled millions of hearts but also made the brand popular around the world, all thanks to the modish designing, reliability and whopping fuel economy figures that it offered its consumers.
The next big launch by Mercedes-Benz in India is the E-Class wagon, Mercedes-Benz E 63 AMG. There was some anticipatory talk about the launch of this model before the company officials confirmed the news. The E 63 AMG India launch is scheduled in the last week of July at the famous Buddh International Circuit, Noida.
To utilize the opportunities existing in the Indian auto market, many luxury auto makers have come up with their new launches. Merc itself had rolled out its new 2014 E-Class, few days back, and now again geared up to bring in another one. Such frequent launches of the cars clearly indicate the prospects the automakers see in the Indian auto industry.
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